‘Better days are built on Breakfast’
We got the opportunity to create a campaign which champions the importance of breakfast for all. Showcasing Kellogg’s commitment to supporting Breakfast Clubs and Foodbanks across Europe, working to ensure that nobody goes without.
The result was a heartwarming ‘slice of life’ TV spot which raised awareness of Kellogg’s work whilst celebrating breakfast. We achieved this by casting real people with real stories. Something we had never done before but a process we really enjoyed
We were then tasked with refreshing the Kellogg’s multi-brand TV spot. Using a vignette approach we drove home the deliciousness of Kellogg's 5 hero cereal brands.
With taste at the forefront of each breakfast moment, every story was filled with mouthwatering macro shots and a focus on character enjoyment.