Ad Age Cover Competition
Brief: Create a cover that celebrates how creativity continues to shine & empower in what feels like one of our darkest moments. The cover should clearly address the industry’s struggle and innovation throughout the crisis.
Cover 1:
Turned Upside Down
The pandemic has affected absolutely everything - even the advertising industry.
Showing how it has turned the industry upside down by simply flipping the logo.
Cover 2:
Nothing new here
The pandemic is all anyone is talking about, working on and thinking about at this time. Even this brief is about coronavirus. Creating a cover that shows how the creative industry is all working on the same thing.
Cover 3:
Don’t Touch
Everyone is trying to be different and leave their mark.
A cover covered in fingerprints to represents all the brands trying to get their hands on the action and leave their mark. However there is one spot that is left untouched on the cover - the part brands are trying to find - something different that has yet to be touched. The perfect place to pick up the magazine from because it is not yet infected.
Cover 4:
Turned a new page
We have turned over a new page in the history of advertising as everything changes. New ways of communicating, new messages and the audience has changed.
Traces of previous campaigns are still left but we are now with a new blank page. A reset.
Cover 5:
Communication Lifeline
With everything going on, communication is the only thing keeping people going and the same applies to the industry.
Communicating with audiences is the only thing keeping brands alive.
Cover 6:
Break Glass
We are all stuck at home, seeing life through the window, stuck behind the glass. But life is still moving outside the glass and sometimes you need to get out and for things to change to get some inspiration.
We are all trapped with the same ideas, we need to get out of this mindset, the opportunities are there for whoever is brave enough to don’t feel trapped by the environment.